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Black Friday savings are here with up to 40% off select bikes, parts, apparel, and more. Shop online or in-store and enjoy new deals added daily—perfect for easy holiday shopping.


Get your gear shipped straight to your door with free shipping on orders $100+*, All bikes and oversized items over $1,000 ship free. order online and pick up in store, or visit your local Bike Mart for expert, in-person help.

  • 50% OFF UNIFIED BIKE CO. FISSO

    A reliable single-speed bike designed with a high-quality steel frame, dependable components, and front and rear brakes for safe, simple riding. The ideal go-to for city commutes, campus cruising, and everyday transportation.

  • BUY A WAHOO TRAINER, GET A $75 GIFT CARD

    Delivers a realistic, accurate, and quiet indoor training experience by using the proven flywheel technology and advanced algorithms of Wahoo's legendary indoor bike trainers!

  • BUY A FULL-SUSPENSION MTB, GET FREE A TACTIC 4

    Engineered airflow keeps you cool, backed by a 5-Star Virginia Tech safety rating. Unmatched fit and coverage for serious trail and enduro riders.


  • Specialized Thermal Liner Glove Glove Lf Black S
    Up to 78% off

    2026 Thermal Liner Glove

    Specialized
    In stock
    $9.99 $45.00
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  • Specialized Thermal Balaclava Black Osfa
    57% off

    Specialized Thermal Balaclava Black Osfa

    Specialized
    In stock
    $14.99 $35.00
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  • Wahoo KICKR CORE 2 with Zwift Click and Cog
    27% off

    Wahoo KICKR CORE 2 with Zwift Click and Cog

    Wahoo Fitness
    In stock
    $399.99 $549.99
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  • Trek Circuit Thermal Long Sleeve X-Large Black Jersey
    9% off

    Trek Circuit Thermal Long Sleeve X-Large Black Jersey

    Trek
    In stock
    $99.99 $109.99
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  • Trek Circuit Windshell X-Large Black Vest
    7% off

    Trek Circuit Windshell X-Large Black Vest

    Trek
    In stock
    $69.99 $74.99
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  • Stance 29 2 Stance 29 2
    Up to 43% off

    2022 Stance 29 2 Full Suspension Mountain Bike

    Giant
    In stock
    $799.00 $1,400.00
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  • Sprocket 1 16" Sprocket 1 16"
    40% off

    2022 Sprocket 1 16" 16-Inch Kids Bike

    Trek
    In stock
    $149.93 $249.93
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  • Caledonia 105 Di2
    Up to 20% off

    Caledonia 105 Di2

    Cervelo
    In stock
    $3,749.94 $4,700.00
    View details
  • Epic 8 EVO Comp
    Up to 24% off

    Epic 8 EVO Comp

    Specialized
    In stock
    $3,799.99 $4,999.99
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  • Helios Spherical Helmet
    Up to 10% off

    Helios Spherical Helmet

    Giro
    In stock
    From $250.00
    View details
  • 2025 Specialized Status 170 2 Zero Bike Satin Obsidian / Dune White S0
    12% off

    2025 Specialized Status 170 2 Zero Bike Satin Obsidian / Dune White S0

    Specialized
    In stock
    $2,199.99 $2,499.99
    View details
  • SRAM Red AXS 1x Aero Power Meter E1 Power Meter Crankset Speed: 12 Spindle: 28.99mm BCD: Direct Mount SRAM 8 Bolt 50 DUB 167.5mm Black Road
    20% off
  • 10% off

    DeFeet Aireator 2.5'' Socks Attack Blue M Pair

    DeFeet
    In stock
    $12.59 $13.99
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  • SRAM Red DUB 2x E1 Crankset Speed: 12 Spindle: 28.99mm BCD: Direct Mount SRAM 8 Bolt 50/37 DUB 160mm Black Road
    20% off
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  • Industry Nine Hydra 2 Boost MicroSpline Disc Hub Rear 28H 12mm TA 148mm Shimano Micro Spline Turquoise
    25% off
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  • DeFeet Aireator 6" Topo Socks 7-9 Green/Gold DeFeet Aireator 6" Topo Socks 9.5-11.5 Green/Gold
    Up to 10% off

    Defeet Aireator 6" Topo Socks

    DeFeet
    In stock
    From $13.49 $14.99
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  • Specialized Prime S-Worksat Liner Bib Short Men Black Xs
    Up to 22% off

    2026 Prime S-Worksat Liner Bib Short Men

    Specialized
    In stock
    $139.99 $180.00
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  • Sockguy Peekaboo Socks 5-9 Blue Sockguy Peekaboo Socks 9-13 Blue
    Up to 10% off

    Sockguy Peekaboo 6" Socks

    Sockguy
    In stock
    $12.55 $13.95
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  • Industry Nine Solix M Classic Rear XD Disc Hub Rear 28H 12mm TA 148mm SRAM XD Orange
    25% off

    Industry Nine Solix M Classic Rear XD Disc Hub Rear 28H 12mm TA 148mm SRAM XD Orange

    Industry Nine
    In stock
    $348.75 $465.00
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  • Specialized Arm Cover Black Xxs
    Up to 33% off

    2026 Arm Cover

    Specialized
    In stock
    $29.99 $45.00
    View details
  • Industry Nine Solix M Classic Rear XD Disc Hub Rear 28H 12mm TA 148mm SRAM XD Purple
    25% off

    Industry Nine Solix M Classic Rear XD Disc Hub Rear 28H 12mm TA 148mm SRAM XD Purple

    Industry Nine
    In stock
    $348.75 $465.00
    View details