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BLACK FRIDAY DEALS 50% OFF UNIFIED BIKE CO. FISSO BUY A WAHOO TRAINER, GET A $75 GIFT CARD BUY A FULL-SUSPENSION MTB, GET FREE A TACTIC 4

BLACK FRIDAY DEALS 50% OFF UNIFIED BIKE CO. FISSO BUY A WAHOO TRAINER, GET A $75 GIFT CARD BUY A FULL-SUSPENSION MTB, GET FREE A TACTIC 4

BLACK FRIDAY DEALS 50% OFF UNIFIED BIKE CO. FISSO BUY A WAHOO TRAINER, GET A $75 GIFT CARD BUY A FULL-SUSPENSION MTB, GET FREE A TACTIC 4

BLACK FRIDAY DEALS 50% OFF UNIFIED BIKE CO. FISSO BUY A WAHOO TRAINER, GET A $75 GIFT CARD BUY A FULL-SUSPENSION MTB, GET FREE A TACTIC 4

BLACK FRIDAY DEALS 50% OFF UNIFIED BIKE CO. FISSO BUY A WAHOO TRAINER, GET A $75 GIFT CARD BUY A FULL-SUSPENSION MTB, GET FREE A TACTIC 4

BLACK FRIDAY DEALS 50% OFF UNIFIED BIKE CO. FISSO BUY A WAHOO TRAINER, GET A $75 GIFT CARD BUY A FULL-SUSPENSION MTB, GET FREE A TACTIC 4

BLACK FRIDAY DEALS 50% OFF UNIFIED BIKE CO. FISSO BUY A WAHOO TRAINER, GET A $75 GIFT CARD BUY A FULL-SUSPENSION MTB, GET FREE A TACTIC 4

BLACK FRIDAY DEALS 50% OFF UNIFIED BIKE CO. FISSO BUY A WAHOO TRAINER, GET A $75 GIFT CARD BUY A FULL-SUSPENSION MTB, GET FREE A TACTIC 4

BLACK FRIDAY DEALS 50% OFF UNIFIED BIKE CO. FISSO BUY A WAHOO TRAINER, GET A $75 GIFT CARD BUY A FULL-SUSPENSION MTB, GET FREE A TACTIC 4

BLACK FRIDAY DEALS 50% OFF UNIFIED BIKE CO. FISSO BUY A WAHOO TRAINER, GET A $75 GIFT CARD BUY A FULL-SUSPENSION MTB, GET FREE A TACTIC 4

BLACK FRIDAY DEALS 50% OFF UNIFIED BIKE CO. FISSO BUY A WAHOO TRAINER, GET A $75 GIFT CARD BUY A FULL-SUSPENSION MTB, GET FREE A TACTIC 4

BLACK FRIDAY DEALS 50% OFF UNIFIED BIKE CO. FISSO BUY A WAHOO TRAINER, GET A $75 GIFT CARD BUY A FULL-SUSPENSION MTB, GET FREE A TACTIC 4

BLACK FRIDAY DEALS 50% OFF UNIFIED BIKE CO. FISSO BUY A WAHOO TRAINER, GET A $75 GIFT CARD BUY A FULL-SUSPENSION MTB, GET FREE A TACTIC 4

BLACK FRIDAY DEALS 50% OFF UNIFIED BIKE CO. FISSO BUY A WAHOO TRAINER, GET A $75 GIFT CARD BUY A FULL-SUSPENSION MTB, GET FREE A TACTIC 4

BLACK FRIDAY DEALS 50% OFF UNIFIED BIKE CO. FISSO BUY A WAHOO TRAINER, GET A $75 GIFT CARD BUY A FULL-SUSPENSION MTB, GET FREE A TACTIC 4

BLACK FRIDAY DEALS 50% OFF UNIFIED BIKE CO. FISSO BUY A WAHOO TRAINER, GET A $75 GIFT CARD BUY A FULL-SUSPENSION MTB, GET FREE A TACTIC 4

BLACK FRIDAY DEALS 50% OFF UNIFIED BIKE CO. FISSO BUY A WAHOO TRAINER, GET A $75 GIFT CARD BUY A FULL-SUSPENSION MTB, GET FREE A TACTIC 4

BLACK FRIDAY DEALS 50% OFF UNIFIED BIKE CO. FISSO BUY A WAHOO TRAINER, GET A $75 GIFT CARD BUY A FULL-SUSPENSION MTB, GET FREE A TACTIC 4

BLACK FRIDAY DEALS 50% OFF UNIFIED BIKE CO. FISSO BUY A WAHOO TRAINER, GET A $75 GIFT CARD BUY A FULL-SUSPENSION MTB, GET FREE A TACTIC 4

BLACK FRIDAY DEALS 50% OFF UNIFIED BIKE CO. FISSO BUY A WAHOO TRAINER, GET A $75 GIFT CARD BUY A FULL-SUSPENSION MTB, GET FREE A TACTIC 4

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2026 Madone SLR 7 AXS Gen 8 Road Bike

Trek

In stock

$9,499.99

View details
Savings Inside

Up to 21% off

2024 Intrigue X Advanced 1 Full Suspension Mountain Bike

Liv

In stock

$5,499.00 ~~$7,000.00~~

View details
Savings Inside

2026 Checkpoint+ SL 6 AXS Electric Road Bike

Trek

In stock

$6,599.99

View details
Savings Inside

2022 Intrigue Advanced Full Suspension Mountain Bike

Liv

In stock

$3,900.00

View details
Savings Inside

2026 Avail Advanced 0 Road Bike

Liv

In stock

$4,500.00

View details
Savings Inside

2026 Devote Advanced Pro Gravel Road Bike

Liv

In stock

$7,000.00

View details
Savings Inside

Up to 24% off

2024 Intrigue LT Advanced 2 Full Suspension Mountain Bike

Liv

In stock

$3,399.00 ~~$4,500.00~~

View details
Savings Inside

2023 Lurra 1 Hardtail Mountain Bike

Liv

In stock

$1,650.00

View details
Savings Inside

Up to 32% off

2023 Intrigue LT Advanced Pro 0 Full Suspension Mountain Bike

Liv

In stock

$8,499.00 ~~$12,500.00~~

View details
Savings Inside

2025 Intrigue X Advanced 2 Full Suspension Mountain Bike

Liv

In stock

$5,000.00

View details
Savings Inside

Up to 31% off

2024 Embolden 2 Full Suspension Mountain Bike

Liv

In stock

From $1,199.00 ~~$1,750.00~~

View details
Savings Inside

Up to 21% off

2024 Intrigue X Advanced 1 Full Suspension Mountain Bike

Liv

In stock

$5,499.00 ~~$7,000.00~~

View details
Savings Inside

2025 Avow Advanced SL Triathlon Road Bike

Liv

In stock

$9,000.00

View details
Savings Inside

2026 Langma Advanced 0 Road Bike

Liv

In stock

$4,500.00

View details
Savings Inside

Up to 15% off

2025 Top Fuel 9.8 GX AXS Gen 4 Full Suspension Mountain Bike

Trek

In stock

From $5,499.62 ~~$6,499.93~~

View details
Savings Inside

2026 FX+ 1 Midstep Electric Hybrid Bike

Trek

In stock

$2,099.99

View details
Savings Inside

Up to 28% off

2025 Émonda ALR 5 Road Bike

Trek

In stock

From $1,799.62 ~~$2,499.99~~

View details
Savings Inside

Up to 15% off

2025 Supercaliber SL 9.7 GX AXS T-Type Gen 2 Hardtail Mountain Bike

Trek

In stock

$5,299.93 ~~$6,249.99~~

View details
Savings Inside

Up to 8% off

2023 FX 3 Disc Gen 3 Hybrid Bike

Trek

In stock

$549.92 ~~$599.93~~

View details
Savings Inside

Up to 52% off

2024 Émonda ALR Disc Road Frameset

Trek

In stock

From $579.92 ~~$1,199.99~~

View details

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Bikes aren’t meant for collecting dust; they’re built for adventure. Since 1962, we’ve paired riders with the perfect bikes to hit the trails and roads, sharing the belief that life is better on a bike.

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Dallas - Preston Hollow
Dallas - White Rock Lake
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Huge Bike Sale

Learn more about holiday sale

We're making it easier than ever to roll into a new ride! Save up to $600 on select bikes during our limited-time sale. If you have any questions on pricing of a specific bike, please reach out to our support team Chat with us. Pricing is subject to confirmation; please contact us to confirm current pricing.

Bonus Savings Price Table

How does it work?

Make your purchase

Choose your bike and accessories and complete your order.

We'll process the discount

Once we receive your order, our team will adjust the price of the bike based on the chart above and charge your card.

Enjoy your savings

Get out and ride your new ride!

Important to note:

If a bike is already on sale from the vendor, you'll automatically get whichever discount saves you more.