Project One is Trek’s custom bike program, where your bike is built to your exact specifications. You choose the model, fit, components, colors, and finishes—down to the smallest details. The result is a bike that looks, fits, and rides exactly the way you want.

Each Project One bike is assembled with precision and care, delivering top-tier performance and unmistakable style.

A Project One bike isn’t just custom—it’s intentional.

You get:

• A bike tailored to your body and riding style
  
• Premium paint and design options you won’t find on stock models
  
• Carefully selected components to match your goals
  
• Trek’s highest standards for quality and performance
  

This is customization without compromise.

Whether you’re chasing podiums, riding long miles, or simply want the perfect bike, Project One gives you the flexibility to build for:

• Road performance
  
• Endurance comfort
  
• Gravel adventure
  
• Aero efficiency
  

Every decision is made with how you ride in mind.

Working with Bike Mart means you don’t design your Project One bike alone.

Our team helps you:

• Dial in fit and sizing
  
• Choose the right frame and geometry
  
• Select components that match your riding goals
  
• Explore paint schemes and finish options
  
• Manage ordering, delivery, and final setup
  

We guide you through the entire process—from idea to first ride.