From the adrenaline of criterium racing to the grit of gravel grinders and the challenge of trail runs, the Hotter'n Hell Hundred weekend is a full-fledged festival of endurance sports. What began as a 100-mile ride has evolved into a multi-disciplinary celebration of athleticism.

Visit our massive booth for special discounts on everything from helmets to clothing. Don't miss the over 15-year tradition of our collectible Bike Mart HHH shirt—it's a fan favorite!

Embrace the heat! It's the "Hotter'n Hell" Hundred for a reason. While the mercury doesn't always top 100 degrees, the challenge of the Texas summer sun is a badge of honor for every rider. We cherish the rare cooler years, but conquering the heat is part of the legend.

The bond between Bike Mart and the Hotter'n Hell Hundred is as old as the event itself, forged in the Texas heat of 1982. This enduring alliance has been a cornerstone of the ride, providing unwavering support for cyclists from the very first pedal stroke.

A single weekend of cycling excellence, orchestrated by a dedicated team of over 100 volunteers year-round. The Hotter'n Hell Hundred may culminate in one epic weekend, but its success is the product of countless hours of planning and passion.

Experience a truly unique perspective of the Hotter'n Hell Hundred as the course takes you through the heart of Sheppard Air Force Base. This special access offers a memorable and patriotic segment of the ride, where service members cheer on cyclists.

Legends of the sport, including Tour de France veterans Lance Armstong, Davis Phinney and two-time HHH champion Roy Knickman, have tested their mettle in the Texas heat. The Hotter'n Hell Hundred has a rich history of attracting top-tier talent to its challenging course.