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Black Friday savings are here with up to 40% off select bikes, parts, apparel, and more. Shop online or in-store and enjoy new deals added daily—perfect for easy holiday shopping.


Get your gear shipped straight to your door with free shipping on orders $100+*, All bikes and oversized items over $1,000 ship free. order online and pick up in store, or visit your local Bike Mart for expert, in-person help.

  • 50% OFF UNIFIED BIKE CO. FISSO

    A reliable single-speed bike designed with a high-quality steel frame, dependable components, and front and rear brakes for safe, simple riding. The ideal go-to for city commutes, campus cruising, and everyday transportation.

  • BUY A WAHOO TRAINER, GET A $75 GIFT CARD

    Delivers a realistic, accurate, and quiet indoor training experience by using the proven flywheel technology and advanced algorithms of Wahoo's legendary indoor bike trainers!

  • BUY A FULL-SUSPENSION MTB, GET FREE A TACTIC 4

    Engineered airflow keeps you cool, backed by a 5-Star Virginia Tech safety rating. Unmatched fit and coverage for serious trail and enduro riders.


  • Specialized Thermal Liner Glove Glove Lf Black S
    Up to 78% off

    2026 Thermal Liner Glove

    Specialized
    In stock
    $9.99 $45.00
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  • Specialized Thermal Balaclava Black Osfa
    57% off

    Specialized Thermal Balaclava Black Osfa

    Specialized
    In stock
    $14.99 $35.00
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  • Wahoo KICKR CORE 2 with Zwift Click and Cog
    27% off

    Wahoo KICKR CORE 2 with Zwift Click and Cog

    Wahoo Fitness
    In stock
    $399.99 $549.99
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  • Trek Circuit Thermal Long Sleeve X-Large Black Jersey
    9% off

    Trek Circuit Thermal Long Sleeve X-Large Black Jersey

    Trek
    In stock
    $99.99 $109.99
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  • Trek Circuit Windshell X-Large Black Vest
    7% off

    Trek Circuit Windshell X-Large Black Vest

    Trek
    In stock
    $69.99 $74.99
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  • Stance 29 2 Stance 29 2
    Up to 43% off

    2022 Stance 29 2 Full Suspension Mountain Bike

    Giant
    In stock
    $799.00 $1,400.00
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  • Sprocket 1 16" Sprocket 1 16"
    40% off

    2022 Sprocket 1 16" 16-Inch Kids Bike

    Trek
    In stock
    $149.93 $249.93
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  • Caledonia 105 Di2
    Up to 20% off

    Caledonia 105 Di2

    Cervelo
    In stock
    $3,749.94 $4,700.00
    View details
  • Epic 8 EVO Comp
    Up to 24% off

    Epic 8 EVO Comp

    Specialized
    In stock
    $3,799.99 $4,999.99
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  • Helios Spherical Helmet
    Up to 10% off

    Helios Spherical Helmet

    Giro
    In stock
    From $250.00
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  • Raceface Stash 3L Hip Pack Included (1.5L)
    20% off

    Raceface Stash 3L Hip Pack Included (1.5L)

    Race Face
    In stock
    $72.00 $90.00
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  • Garmin fenix 8 Solar Sapphire 47mm Watch Watch Color: Titanium Wristband: Amp Yellow/ Graphite - Silicone
    23% off
    View details
  • Muc-Off Big Bore Hybrid X Large Tubeless Valve Hybrid 60mm Black Pair
    25% off

    Muc-Off Big Bore Hybrid X Large Tubeless Valve Hybrid 60mm Black Pair

    Muc-Off
    In stock
    $37.49 $49.99
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  • Industry Nine Hydra 2 Boost MicroSpline Disc Hub Rear 32H 12mm TA 148mm Shimano Micro Spline Turquoise
    25% off
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  • 10% off
  • OneUp Components EDC Tool V2 Black
    30% off

    OneUp Components EDC Tool V2 Black

    OneUp Components
    In stock
    $48.99 $69.99
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  • OneUp Components EDC Gear Strap Gray
    14% off

    OneUp Components EDC Gear Strap Gray

    OneUp Components
    In stock
    $17.99 $20.99
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  • Industry Nine Solix G Classic Front Disc Hub Front 28H 12mm TA 100mm Black
    25% off

    Industry Nine Solix G Classic Front Disc Hub Front 28H 12mm TA 100mm Black

    Industry Nine
    In stock
    $172.50 $230.00
    View details
  • 10% off

    DeFeet Woolie Boolie 6'' Socks Logo Navy M Pair

    DeFeet
    In stock
    $22.49 $24.99
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  • OneUp Components EDC Threaded Top Cap Black OneUp Components EDC Threaded Top Cap Red
    Up to 15% off

    OneUp Components EDC Threaded Top Cap Kit

    OneUp Components
    In stock
    From $28.99 $33.99
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  • OneUp Components EDC Plug & Pliers Kit Green
    15% off

    OneUp Components EDC Plug & Pliers Kit Green

    OneUp Components
    In stock
    $39.99 $46.99
    View details