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Black Friday savings are here with up to 40% off select bikes, parts, apparel, and more. Shop online or in-store and enjoy new deals added daily—perfect for easy holiday shopping.


Get your gear shipped straight to your door with free shipping on orders $100+*, All bikes and oversized items over $1,000 ship free. order online and pick up in store, or visit your local Bike Mart for expert, in-person help.

  • 50% OFF UNIFIED BIKE CO. FISSO

    A reliable single-speed bike designed with a high-quality steel frame, dependable components, and front and rear brakes for safe, simple riding. The ideal go-to for city commutes, campus cruising, and everyday transportation.

  • BUY A WAHOO TRAINER, GET A $75 GIFT CARD

    Delivers a realistic, accurate, and quiet indoor training experience by using the proven flywheel technology and advanced algorithms of Wahoo's legendary indoor bike trainers!

  • BUY A FULL-SUSPENSION MTB, GET FREE A TACTIC 4

    Engineered airflow keeps you cool, backed by a 5-Star Virginia Tech safety rating. Unmatched fit and coverage for serious trail and enduro riders.


  • Industry Nine Solix M Classic Rear XD Disc Hub Rear 28H 12mm TA 148mm SRAM XD Purple
    25% off

    Industry Nine Solix M Classic Rear XD Disc Hub Rear 28H 12mm TA 148mm SRAM XD Purple

    Industry Nine
    In stock
    $348.75 $465.00
    View details
  • Industry Nine iRiX Headset Spacer 1-1/8'' Height: 2.5mm Aluminum Gold 3pcs
    25% off

    Industry Nine iRiX Headset Spacer 1-1/8'' Height: 2.5mm Aluminum Gold 3pcs

    Industry Nine
    In stock
    $9.75 $13.00
    View details
  • Industry Nine iRiX IS42/IS52 Headset : IS42/28.6 | IS52/40 Integrated Complete Black Industry Nine iRiX IS42/IS52 Headset : IS42/28.6 | IS52/40 Integrated Complete Silver
    Up to 25% off

    Industry Nine iRiX IS42/IS52 Headset : IS42/28.6 | IS52/40 Integrated Complete

    Industry Nine
    In stock
    $120.00 $160.00
    View details
  • Maxxis Aggressor Tire 26x2.3" EXO/TR
    10% off

    Maxxis Aggressor Tire 26x2.3" EXO/TR

    Maxxis
    In stock
    $64.00 $71.00
    View details
  • SRAM Red AXS 1x Aero Power Meter E1 Power Meter Crankset Speed: 12 Spindle: 28.99mm BCD: Direct Mount SRAM 8 Bolt 50 DUB 160mm Black Road
    20% off
  • Specialized Legacy Wind Jacket Wmn Black Xs
    Up to 80% off

    2021 Legacy Wind Jacket Wmn

    Specialized
    In stock
    $29.99 $150.00
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  • Park Tool 1586K Head Seal Kit for INF-1 and 2 Inflator
    22% off

    Park Tool 1586K Head Seal Kit for INF-1 and 2 Inflator

    Park Tool
    In stock
    $3.17 $4.04
    View details
  • Raceface Stash 3L Hip Pack Included (1.5L)
    20% off

    Raceface Stash 3L Hip Pack Included (1.5L)

    Race Face
    In stock
    $72.00 $90.00
    View details
  • Garmin fenix 8 Solar Sapphire 47mm Watch Watch Color: Titanium Wristband: Amp Yellow/ Graphite - Silicone
    23% off
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  • Muc-Off Big Bore Hybrid X Large Tubeless Valve Hybrid 60mm Black Pair
    25% off

    Muc-Off Big Bore Hybrid X Large Tubeless Valve Hybrid 60mm Black Pair

    Muc-Off
    In stock
    $37.49 $49.99
    View details
  • 10% off
  • OneUp Components EDC Tool V2 Black
    30% off

    OneUp Components EDC Tool V2 Black

    OneUp Components
    In stock
    $48.99 $69.99
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  • OneUp Components EDC Gear Strap Gray
    14% off

    OneUp Components EDC Gear Strap Gray

    OneUp Components
    In stock
    $17.99 $20.99
    View details
  • Industry Nine Solix G Classic Front Disc Hub Front 28H 12mm TA 100mm Black
    25% off

    Industry Nine Solix G Classic Front Disc Hub Front 28H 12mm TA 100mm Black

    Industry Nine
    In stock
    $172.50 $230.00
    View details
  • 10% off

    DeFeet Woolie Boolie 6'' Socks Logo Navy M Pair

    DeFeet
    In stock
    $22.49 $24.99
    View details
  • OneUp Components EDC Threaded Top Cap Black OneUp Components EDC Threaded Top Cap Red
    Up to 15% off

    OneUp Components EDC Threaded Top Cap Kit

    OneUp Components
    In stock
    From $28.99 $33.99
    View details
  • OneUp Components EDC Plug & Pliers Kit Green
    15% off

    OneUp Components EDC Plug & Pliers Kit Green

    OneUp Components
    In stock
    $39.99 $46.99
    View details
  • Garmin Forerunner 165 Music Watch Watch Color: Turquoise Wristband: Aqua - Silicone
    17% off

    Garmin Forerunner 165 Music Watch Watch Color: Turquoise Wristband: Aqua - Silicone

    Garmin
    In stock
    $249.99 $299.99
    View details
  • Industry Nine iRiX Headset Spacer 1-1/8'' Height: 20mm Aluminum Pink
    25% off

    Industry Nine iRiX Headset Spacer 1-1/8'' Height: 20mm Aluminum Pink

    Industry Nine
    In stock
    $7.50 $10.00
    View details
  • Garmin Tacx Blacktrack Steering Frame (ANT+) Compatible with Classic Tacx Trainers
    9% off

    Garmin Tacx Blacktrack Steering Frame (ANT+) Compatible with Classic Tacx Trainers

    Garmin
    In stock
    $249.99 $273.58
    View details
  • Bontrager Foray Mountain 48 Olive Grey/Radioactive OG Shoe
    50% off

    Bontrager Foray Mountain 48 Olive Grey/Radioactive OG Shoe

    Bontrager
    In stock
    $79.97 $159.99
    View details