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Black Friday savings are here with up to 40% off select bikes, parts, apparel, and more. Shop online or in-store and enjoy new deals added daily—perfect for easy holiday shopping.


Get your gear shipped straight to your door with free shipping on orders $100+*, All bikes and oversized items over $1,000 ship free. order online and pick up in store, or visit your local Bike Mart for expert, in-person help.

  • 50% OFF UNIFIED BIKE CO. FISSO

    A reliable single-speed bike designed with a high-quality steel frame, dependable components, and front and rear brakes for safe, simple riding. The ideal go-to for city commutes, campus cruising, and everyday transportation.

  • BUY A WAHOO TRAINER, GET A $75 GIFT CARD

    Delivers a realistic, accurate, and quiet indoor training experience by using the proven flywheel technology and advanced algorithms of Wahoo's legendary indoor bike trainers!

  • BUY A FULL-SUSPENSION MTB, GET FREE A TACTIC 4

    Engineered airflow keeps you cool, backed by a 5-Star Virginia Tech safety rating. Unmatched fit and coverage for serious trail and enduro riders.


  • 10% off

    DeFeet Aireator 2-3" Cuff Socks White M Pair

    DeFeet
    In stock
    $12.59 $13.99
    View details
  • Park Tool HMR-4 Steel and Nylon Head Shop Hammer
    5% off

    Park Tool HMR-4 Steel and Nylon Head Shop Hammer

    Park Tool
    In stock
    $32.95 $34.54
    View details
  • Bontrager Aeolus Race Shop Limited 155mm Black Saddle
    5% off

    Bontrager Aeolus Race Shop Limited 155mm Black Saddle

    Bontrager
    In stock
    $299.93 $314.99
    View details
  • 10% off

    DeFeet Aireator 6" Socks Black/Celeste L

    DeFeet
    In stock
    $13.49 $14.99
    View details
  • 10% off

    DeFeet Aireator 6" Socks Black/Celeste XL

    DeFeet
    In stock
    $13.49 $14.99
    View details
  • Industry Nine Hydra 2 Boost MicroSpline Disc Hub Rear 28H 12mm TA 148mm Shimano Micro Spline Gold
    25% off

    Industry Nine Hydra 2 Boost MicroSpline Disc Hub Rear 28H 12mm TA 148mm Shimano Micro Spline Gold

    Industry Nine
    In stock
    $352.50 $470.00
    View details
  • Industry Nine iRiX IS41/IS52 Headset : IS41/28.6 | IS52/40 Integrated Complete Black Industry Nine iRiX IS41/IS52 Headset : IS41/28.6 | IS52/40 Integrated Complete Silver
    Up to 25% off

    Industry Nine iRiX IS41/IS52 Headset : IS41/28.6 | IS52/40 Integrated Complete

    Industry Nine
    In stock
    From $120.00 $160.00
    View details
  • Lezyne Mini Drive 400XL / Femto USB Light Front and Rear Black Set
    1% off

    Lezyne Mini Drive 400XL / Femto USB Light Front and Rear Black Set

    Lezyne
    In stock
    $51.49 $51.99
    View details
  • 25% off

    Muc-Off MTB Ride Full Finger Gloves Bolt L

    Muc-Off
    In stock
    $26.24 $34.99
    View details
  • Cruiser 1 Step-Thru
    Up to 5% off

    Cruiser 1 Step Thru 24 Green Metallic

    Electra
    In stock
    From $379.93 $399.99
    View details
  • Specialized Prime S-Worksat Liner Short Wmn Black S
    Up to 27% off

    2026 Prime S-Worksat Liner Short Wmn

    Specialized
    In stock
    $109.99 $150.00
    View details
  • 2025 Specialized Status 170 2 Zero Bike Satin Obsidian / Dune White S0
    12% off

    2025 Specialized Status 170 2 Zero Bike Satin Obsidian / Dune White S0

    Specialized
    In stock
    $2,199.99 $2,499.99
    View details
  • SRAM Red AXS 1x Aero Power Meter E1 Power Meter Crankset Speed: 12 Spindle: 28.99mm BCD: Direct Mount SRAM 8 Bolt 50 DUB 167.5mm Black Road
    20% off
  • 10% off

    DeFeet Aireator 2.5'' Socks Attack Blue M Pair

    DeFeet
    In stock
    $12.59 $13.99
    View details
  • SRAM Red DUB 2x E1 Crankset Speed: 12 Spindle: 28.99mm BCD: Direct Mount SRAM 8 Bolt 50/37 DUB 160mm Black Road
    20% off
    View details
  • Industry Nine Hydra 2 Boost MicroSpline Disc Hub Rear 28H 12mm TA 148mm Shimano Micro Spline Turquoise
    25% off
    View details
  • DeFeet Aireator 6" Topo Socks 7-9 Green/Gold DeFeet Aireator 6" Topo Socks 9.5-11.5 Green/Gold
    Up to 10% off

    Defeet Aireator 6" Topo Socks

    DeFeet
    In stock
    From $13.49 $14.99
    View details
  • Specialized Prime S-Worksat Liner Bib Short Men Black Xs
    Up to 22% off

    2026 Prime S-Worksat Liner Bib Short Men

    Specialized
    In stock
    $139.99 $180.00
    View details
  • Sockguy Peekaboo Socks 5-9 Blue Sockguy Peekaboo Socks 9-13 Blue
    Up to 10% off

    Sockguy Peekaboo 6" Socks

    Sockguy
    In stock
    $12.55 $13.95
    View details
  • Industry Nine Solix M Classic Rear XD Disc Hub Rear 28H 12mm TA 148mm SRAM XD Orange
    25% off

    Industry Nine Solix M Classic Rear XD Disc Hub Rear 28H 12mm TA 148mm SRAM XD Orange

    Industry Nine
    In stock
    $348.75 $465.00
    View details
  • Specialized Arm Cover Black Xxs
    Up to 33% off

    2026 Arm Cover

    Specialized
    In stock
    $29.99 $45.00
    View details