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Black Friday savings are here with up to 40% off select bikes, parts, apparel, and more. Shop online or in-store and enjoy new deals added daily—perfect for easy holiday shopping.


Get your gear shipped straight to your door with free shipping on orders $100+*, All bikes and oversized items over $1,000 ship free. order online and pick up in store, or visit your local Bike Mart for expert, in-person help.

  • 50% OFF UNIFIED BIKE CO. FISSO

    A reliable single-speed bike designed with a high-quality steel frame, dependable components, and front and rear brakes for safe, simple riding. The ideal go-to for city commutes, campus cruising, and everyday transportation.

  • BUY A WAHOO TRAINER, GET A $75 GIFT CARD

    Delivers a realistic, accurate, and quiet indoor training experience by using the proven flywheel technology and advanced algorithms of Wahoo's legendary indoor bike trainers!

  • BUY A FULL-SUSPENSION MTB, GET FREE A TACTIC 4

    Engineered airflow keeps you cool, backed by a 5-Star Virginia Tech safety rating. Unmatched fit and coverage for serious trail and enduro riders.


  • Wahoo KICKR CORE 2 with Zwift Click and Cog
    27% off

    Wahoo KICKR CORE 2 with Zwift Click and Cog

    Wahoo Fitness
    In stock
    $399.99 $549.99
    View details
  • Stance 29 2 Stance 29 2
    Up to 43% off

    2022 Stance 29 2 Full Suspension Mountain Bike

    Giant
    In stock
    $799.00 $1,400.00
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  • Sprocket 1 16" Sprocket 1 16"
    40% off

    2022 Sprocket 1 16" 16-Inch Kids Bike

    Trek
    In stock
    $149.93 $249.93
    View details
  • Caledonia 105 Di2
    Up to 20% off

    Caledonia 105 Di2

    Cervelo
    In stock
    $3,749.94 $4,700.00
    View details
  • Epic 8 EVO Comp
    Up to 24% off

    Epic 8 EVO Comp

    Specialized
    In stock
    $3,799.99 $4,999.99
    View details
  • Helios Spherical Helmet
    Up to 10% off

    Helios Spherical Helmet

    Giro
    In stock
    From $250.00
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  • Specialized Trail Short W/Liner Wmn Charcoal Xs Specialized Trail Short W/Liner Wmn Woodbine Xs
    Up to 75% off

    2022 Trail Short W/Liner Wmn

    Specialized
    In stock
    $29.99 $120.00
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  • Specialized 2Fo Dh Flat Shoe Black/Cool Grey 36
    Up to 80% off

    2023 2Fo Dh Flat

    Specialized
    In stock
    $29.99 $150.00
    View details
  • Specialized Gravity Training Jersey Ls Men Garnet Red Xs
    Up to 38% off

    2025 Gravity Training Jersey Ls Men

    Specialized
    In stock
    $79.99 $130.00
    View details
  • Specialized Gravity Race Jersey Ls Black S Specialized Gravity Race Jersey Ls Birch White Xs
    Up to 30% off

    2025 Gravity Race Jersey Ls

    Specialized
    In stock
    $69.99 $100.00
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  • Bontrager Rally MTB 38.5 Olive Grey/Gum Wall Shoe
    19% off

    Bontrager Rally MTB 38.5 Olive Grey/Gum Wall Shoe

    Bontrager
    In stock
    $124.93 $154.99
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  • Bontrager Rally MTB 44 Grey/Black Shoe
    19% off

    Bontrager Rally MTB 44 Grey/Black Shoe

    Bontrager
    In stock
    $124.93 $154.99
    View details
  • Park Tool 690-XL Oversized Replacement Facer
    27% off

    Park Tool 690-XL Oversized Replacement Facer

    Park Tool
    In stock
    $174.51 $239.90
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  • 2024 Specialized Sirrus 4.0 Bike Gloss White Sage / White / Black Reflective Xxs 2024 Specialized Sirrus 4.0 Bike Satin Black / Smoke / Black Reflective Xxs
    Up to 38% off

    2024 Sirrus 4.0

    Specialized
    In stock
    $999.99 $1,599.99
    View details
  • Specialized Waterproof Glove Lf Black Xs
    Up to 63% off

    2026 Waterproof Glove Lf

    Specialized
    In stock
    From $29.99 $80.00
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  • Garmin fenix 8 Pro 47 mm- AMOLED Sap. Watch Watch Color: Grey Wristband: Black - Silicone
    8% off

    Garmin fenix 8 Pro 47 mm- AMOLED Sap. Watch Watch Color: Grey Wristband: Black - Silicone

    Garmin
    In stock
    $1,099.99 $1,199.99
    View details
  • Specialized Legacy Alpha Vest Wmn Black Xs
    Up to 80% off

    2021 Legacy Alpha Vest Wmn

    Specialized
    In stock
    $39.99 $200.00
    View details
  • 10% off

    Pirelli Angel XT Urban Hybrid Tire 700x47C Black

    Pirelli
    In stock
    $44.01 $48.90
    View details
  • Specialized Sl Pro Softshell Jacket Men Black S Specialized Sl Pro Softshell Jacket Men Vivid Red Xs
    Up to 69% off

    2025 Sl Pro Softshell Jacket Men

    Specialized
    In stock
    From $109.99 $350.00
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  • Industry Nine Solix G Classic Rear XD-R Disc Hub Rear 28H 12mm TA 142mm SRAM XD-R Black
    25% off

    Industry Nine Solix G Classic Rear XD-R Disc Hub Rear 28H 12mm TA 142mm SRAM XD-R Black

    Industry Nine
    In stock
    $348.75 $465.00
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  • Industry Nine A35 Stem Diameter: 35mm Length: 50mm Steerer: 1-1/8'' 7° Lime Green
    25% off

    Industry Nine A35 Stem Diameter: 35mm Length: 50mm Steerer: 1-1/8'' 7° Lime Green

    Industry Nine
    In stock
    $116.25 $155.00
    View details