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Black Friday savings are here with up to 40% off select bikes, parts, apparel, and more. Shop online or in-store and enjoy new deals added daily—perfect for easy holiday shopping.


Get your gear shipped straight to your door with free shipping on orders $100+*, All bikes and oversized items over $1,000 ship free. order online and pick up in store, or visit your local Bike Mart for expert, in-person help.

  • 50% OFF UNIFIED BIKE CO. FISSO

    A reliable single-speed bike designed with a high-quality steel frame, dependable components, and front and rear brakes for safe, simple riding. The ideal go-to for city commutes, campus cruising, and everyday transportation.

  • BUY A WAHOO TRAINER, GET A $75 GIFT CARD

    Delivers a realistic, accurate, and quiet indoor training experience by using the proven flywheel technology and advanced algorithms of Wahoo's legendary indoor bike trainers!

  • BUY A FULL-SUSPENSION MTB, GET FREE A TACTIC 4

    Engineered airflow keeps you cool, backed by a 5-Star Virginia Tech safety rating. Unmatched fit and coverage for serious trail and enduro riders.


  • Ranger Digi Image Special Edition Gloves
    Up to 10% off

    Ranger Digi Image Special Edition Gloves

    Fox Racing
    In stock
    $29.66 $32.95
    View details
  • Cotton Folding - Gripton T2/T5 / Folding / 320 TPI
    Up to 22% off

    Cotton Folding - Gripton T2/T5 / Folding / 320 TPI

    Specialized
    In stock
    $69.99 $90.00
    View details
  • Vado SL 4.0 Step Through EQ 2
    Up to 9% off

    Vado SL 4.0 Step Through EQ 2

    Specialized
    In stock
    $4,199.99 $4,599.99
    View details
  • Torch 2.0
    Up to 25% off

    Torch 2.0

    Specialized
    In stock
    $149.99 $200.00
    View details
  • Mondo Folding - Gripton T2/T5 / Folding / 120 TPI
    Up to 23% off

    Mondo Folding - Gripton T2/T5 / Folding / 120 TPI

    Specialized
    In stock
    From $49.99 $65.00
    View details
  • Turbo Levo 4 Comp
    Up to 7% off

    Turbo Levo 4 Comp

    Specialized
    In stock
    From $8,599.99 $9,199.99
    View details
  • Up to 25% off

    V3 Dropper Post

    OneUp Components
    In stock
    From $202.49 $269.99
    View details
  • Roll 3.0 Low Entry
    Up to 26% off

    Roll 3.0 Low Entry

    Specialized
    In stock
    $699.99 $949.99
    View details
  • Torch 1.0
    Up to 21% off

    Torch 1.0

    Specialized
    In stock
    From $109.99 $140.00
    View details
  • Vado SL 5.0 Step Through EQ 2
    Up to 10% off

    Vado SL 5.0 Step Through EQ 2

    Specialized
    In stock
    $4,599.99 $5,099.99
    View details
  • Vado SL 5.0 EQ 2
    Up to 10% off

    Vado SL 5.0 EQ 2

    Specialized
    In stock
    $4,599.99 $5,099.99
    View details
  • Recon 3.0
    Up to 21% off

    Recon 3.0

    Specialized
    In stock
    $219.99 $280.00
    View details
  • Sirrus X 4.0
    Up to 4% off

    Sirrus X 4.0

    Specialized
    In stock
    $1,249.99 $1,299.99
    View details