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Black Friday savings are here with up to 40% off select bikes, parts, apparel, and more. Shop online or in-store and enjoy new deals added daily—perfect for easy holiday shopping.


Get your gear shipped straight to your door with free shipping on orders $100+*, All bikes and oversized items over $1,000 ship free. order online and pick up in store, or visit your local Bike Mart for expert, in-person help.

  • 50% OFF UNIFIED BIKE CO. FISSO

    A reliable single-speed bike designed with a high-quality steel frame, dependable components, and front and rear brakes for safe, simple riding. The ideal go-to for city commutes, campus cruising, and everyday transportation.

  • BUY A WAHOO TRAINER, GET A $75 GIFT CARD

    Delivers a realistic, accurate, and quiet indoor training experience by using the proven flywheel technology and advanced algorithms of Wahoo's legendary indoor bike trainers!

  • BUY A FULL-SUSPENSION MTB, GET FREE A TACTIC 4

    Engineered airflow keeps you cool, backed by a 5-Star Virginia Tech safety rating. Unmatched fit and coverage for serious trail and enduro riders.


  • Maxxis Aggressor Tire 26x2.3" EXO/TR
    10% off

    Maxxis Aggressor Tire 26x2.3" EXO/TR

    Maxxis
    In stock
    $64.00 $71.00
    View details
  • SRAM Red AXS 1x Aero Power Meter E1 Power Meter Crankset Speed: 12 Spindle: 28.99mm BCD: Direct Mount SRAM 8 Bolt 50 DUB 160mm Black Road
    20% off
  • Park Tool 1586K Head Seal Kit for INF-1 and 2 Inflator
    22% off

    Park Tool 1586K Head Seal Kit for INF-1 and 2 Inflator

    Park Tool
    In stock
    $3.17 $4.04
    View details
  • 10% off
  • OneUp Components EDC Tool V2 Black
    30% off

    OneUp Components EDC Tool V2 Black

    OneUp Components
    In stock
    $48.99 $69.99
    View details
  • OneUp Components EDC Gear Strap Gray
    14% off

    OneUp Components EDC Gear Strap Gray

    OneUp Components
    In stock
    $17.99 $20.99
    View details
  • Industry Nine Solix G Classic Front Disc Hub Front 28H 12mm TA 100mm Black
    25% off

    Industry Nine Solix G Classic Front Disc Hub Front 28H 12mm TA 100mm Black

    Industry Nine
    In stock
    $172.50 $230.00
    View details
  • 10% off

    DeFeet Woolie Boolie 6'' Socks Logo Navy M Pair

    DeFeet
    In stock
    $22.49 $24.99
    View details
  • OneUp Components EDC Threaded Top Cap Black OneUp Components EDC Threaded Top Cap Red
    Up to 15% off

    OneUp Components EDC Threaded Top Cap Kit

    OneUp Components
    In stock
    From $28.99 $33.99
    View details
  • Industry Nine iRiX Headset Spacer 1-1/8'' Height: 20mm Aluminum Pink
    25% off

    Industry Nine iRiX Headset Spacer 1-1/8'' Height: 20mm Aluminum Pink

    Industry Nine
    In stock
    $7.50 $10.00
    View details
  • Bontrager Quantum Mips Small BShip Blue/Marigold CPSC Helmet
    25% off

    Bontrager Quantum Mips Small BShip Blue/Marigold CPSC Helmet

    Bontrager
    In stock
    $85.99 $114.99
    View details
  • Specialized 2Fo Roost Flat Canvas Taupe/Oasis 36
    Up to 67% off

    2022 2Fo Roost Flat Canvas

    Specialized
    In stock
    $39.99 $120.00
    View details
  • Industry Nine A35 Stem Diameter: 35mm Length: 50mm Steerer: 1-1/8'' 7° Green
    25% off

    Industry Nine A35 Stem Diameter: 35mm Length: 50mm Steerer: 1-1/8'' 7° Green

    Industry Nine
    In stock
    $116.25 $155.00
    View details
  • DeFeet Woolie Boolie Wool Blend 6'' Socks Compass Lead M Pair
    Up to 10% off

    DeFeet Woolie Boolie Wool Blend 6'' Socks Compass Lead - Pair

    DeFeet
    In stock
    $22.49 $24.99
    View details
  • SRAM Red AXS 1x XPLR Power Meter E1 Power Meter Crankset Speed: 12/13 Spindle: 28.99mm BCD: Thread Mount 42 DUB 167.5mm Black Road Disc
    20% off
  • Top Fuel 9.9 X0 AXS Gen 4 Top Fuel 9.9 X0 AXS Gen 4
    Up to 5% off

    2025 Top Fuel 9.9 X0 AXS Gen 4 Full Suspension Mountain Bike

    Trek
    In stock
    $7,499.93 $7,899.93
    View details
  • Slash 9.9 X0 AXS T-Type Gen 6 Slash 9.9 X0 AXS T-Type Gen 6
    Up to 9% off

    2025 Slash 9.9 X0 AXS T-Type Gen 6 Full Suspension Mountain Bike

    Trek
    In stock
    $7,299.93 $7,999.93
    View details
  • Slash 9.8 XT Gen 6 Slash 9.8 XT Gen 6
    Up to 8% off

    2025 Slash 9.8 XT Gen 6 Full Suspension Mountain Bike

    Trek
    In stock
    $5,499.93 $5,999.93
    View details
  • KICKR CLIMB Indoor Grade Simulator
    47% off

    KICKR CLIMB Indoor Grade Simulator

    Wahoo Fitness
    In stock
    $399.99 $749.99
    View details
  • ODI Lock-On BMX Ruffian Mini V2.1 - Black/Black
    Up to 9% off

    ODI Ruffian Mini V2.1 Lock-On BMX

    ODI
    In stock
    $30.95
    View details
  • Maxxis Minion DHR2 Tire 26''x2.30 Folding Tubeless Ready 3C Maxx Terra EXO 60TPI Black
    9% off
    View details