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Black Friday savings are here with up to 40% off select bikes, parts, apparel, and more. Shop online or in-store and enjoy new deals added daily—perfect for easy holiday shopping.


Get your gear shipped straight to your door with free shipping on orders $100+*, All bikes and oversized items over $1,000 ship free. order online and pick up in store, or visit your local Bike Mart for expert, in-person help.

  • 50% OFF UNIFIED BIKE CO. FISSO

    A reliable single-speed bike designed with a high-quality steel frame, dependable components, and front and rear brakes for safe, simple riding. The ideal go-to for city commutes, campus cruising, and everyday transportation.

  • BUY A WAHOO TRAINER, GET A $75 GIFT CARD

    Delivers a realistic, accurate, and quiet indoor training experience by using the proven flywheel technology and advanced algorithms of Wahoo's legendary indoor bike trainers!

  • BUY A FULL-SUSPENSION MTB, GET FREE A TACTIC 4

    Engineered airflow keeps you cool, backed by a 5-Star Virginia Tech safety rating. Unmatched fit and coverage for serious trail and enduro riders.


  • 10% off

    DeFeet Woolie Boolie 6'' Socks Logo Navy M Pair

    DeFeet
    In stock
    $22.49 $24.99
    View details
  • Industry Nine A35 Stem Diameter: 35mm Length: 50mm Steerer: 1-1/8'' 7° Green
    25% off

    Industry Nine A35 Stem Diameter: 35mm Length: 50mm Steerer: 1-1/8'' 7° Green

    Industry Nine
    In stock
    $116.25 $155.00
    View details
  • Top Fuel 9.9 X0 AXS Gen 4 Top Fuel 9.9 X0 AXS Gen 4
    Up to 5% off

    2025 Top Fuel 9.9 X0 AXS Gen 4 Full Suspension Mountain Bike

    Trek
    In stock
    $7,499.93 $7,899.93
    View details
  • Slash 9.9 X0 AXS T-Type Gen 6 Slash 9.9 X0 AXS T-Type Gen 6
    Up to 9% off

    2025 Slash 9.9 X0 AXS T-Type Gen 6 Full Suspension Mountain Bike

    Trek
    In stock
    $7,299.93 $7,999.93
    View details
  • Slash 9.8 XT Gen 6 Slash 9.8 XT Gen 6
    Up to 8% off

    2025 Slash 9.8 XT Gen 6 Full Suspension Mountain Bike

    Trek
    In stock
    $5,499.93 $5,999.93
    View details
  • KICKR CLIMB Indoor Grade Simulator
    47% off

    KICKR CLIMB Indoor Grade Simulator

    Wahoo Fitness
    In stock
    $399.99 $749.99
    View details
  • Lezyne E-Bike Macro Drive 1000 Light Front Black
    10% off

    Lezyne E-Bike Macro Drive 1000 Light Front Black

    Lezyne
    In stock
    $89.99 $99.99
    View details
  • Specialized Prime Jersey Ss Wmn Dark Navy Solid M
    Up to 29% off

    2025 Prime Jersey Ss Wmn

    Specialized
    In stock
    From $119.99 $170.00
    View details
  • Bontrager Circuit Road 42 Black Shoe
    45% off

    Bontrager Circuit Road 42 Black Shoe

    Bontrager
    In stock
    $79.97 $144.99
    View details
  • Specialized Airnet Mips Helmet Satin Black/Smoke S Specialized Airnet Mips Helmet Satin Cast Umber/Clay S
    Up to 33% off

    2023 Airnet Mips

    Specialized
    In stock
    $79.99 $120.00
    View details
  • 2025 Specialized Levo Sl Comp Alloy Ul Bike Cast Blue Metallic / Dark Navy / White Mountains S2 2025 Specialized Levo Sl Comp Alloy Ul Bike Cool Grey / Ashen Grey / Dune White S2
    Up to 14% off

    2025 Levo Sl Comp Alloy Ul

    Specialized
    In stock
    $5,599.99 $6,499.99
    View details
  • Trek Circuit Rain Women XX-Large Radioactive Yellow Jacket
    9% off

    Trek Circuit Rain Women XX-Large Radioactive Yellow Jacket

    Trek
    In stock
    $99.99 $109.99
    View details
  • Bontrager Circuit Road 38.5 Radioactive Yellow Shoe
    41% off

    Bontrager Circuit Road 38.5 Radioactive Yellow Shoe

    Bontrager
    In stock
    $79.97 $134.99
    View details
  • Trek Circuit LTD X-Large Mulberry/Blush Jersey
    11% off

    Trek Circuit LTD X-Large Mulberry/Blush Jersey

    Trek
    In stock
    $79.99 $89.99
    View details
  • Trek Circuit LTD Small Dusty Blue Jersey
    11% off

    Trek Circuit LTD Small Dusty Blue Jersey

    Trek
    In stock
    $79.99 $89.99
    View details
  • Trek Circuit LTD Long Sleeve X-Large Black Jersey
    10% off

    Trek Circuit LTD Long Sleeve X-Large Black Jersey

    Trek
    In stock
    $89.99 $99.99
    View details
  • Specialized Legacy Alpha Jacket Wmn Black Xs
    Up to 75% off

    2021 Legacy Alpha Jacket Wmn

    Specialized
    In stock
    $69.99 $275.00
    View details
  • Specialized Neoprene Tall Shoe Cover Black Xs/S
    Up to 60% off

    2026 Neoprene Tall Shoe Cover

    Specialized
    In stock
    $39.99 $100.00
    View details
  • Bontrager R2 Hard-Case Lite 700x32c Tire
    11% off

    Bontrager R2 Hard-Case Lite 700x32c Tire

    Bontrager
    In stock
    $39.99 $44.99
    View details
  • OneUp Components Wave Platform Pedals Black OneUp Components Wave Platform Pedals Dark Blue
    Up to 14% off

    OneUp Components Wave Pedals

    OneUp Components
    In stock
    $159.99 $186.99
    View details
  • KICKR CORE 2 Power Trainer
    27% off

    KICKR CORE 2 Power Trainer

    Wahoo Fitness
    In stock
    $399.99 $549.99
    View details