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Black Friday savings are here with up to 40% off select bikes, parts, apparel, and more. Shop online or in-store and enjoy new deals added daily—perfect for easy holiday shopping.


Get your gear shipped straight to your door with free shipping on orders $100+*, All bikes and oversized items over $1,000 ship free. order online and pick up in store, or visit your local Bike Mart for expert, in-person help.

  • 50% OFF UNIFIED BIKE CO. FISSO

    A reliable single-speed bike designed with a high-quality steel frame, dependable components, and front and rear brakes for safe, simple riding. The ideal go-to for city commutes, campus cruising, and everyday transportation.

  • BUY A WAHOO TRAINER, GET A $75 GIFT CARD

    Delivers a realistic, accurate, and quiet indoor training experience by using the proven flywheel technology and advanced algorithms of Wahoo's legendary indoor bike trainers!

  • BUY A FULL-SUSPENSION MTB, GET FREE A TACTIC 4

    Engineered airflow keeps you cool, backed by a 5-Star Virginia Tech safety rating. Unmatched fit and coverage for serious trail and enduro riders.


  • Talon 4 Talon 4
    Up to 37% off

    2022 Talon 4 Hardtail Mountain Bike

    Giant
    In stock
    From $399.00 $630.00
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  • Trance X Advanced SX Trance X Advanced SX
    Up to 23% off

    2024 Trance X Advanced SX Full Suspension Mountain Bike

    Giant
    In stock
    $4,399.00 $5,700.00
    View details
  • Fathom 29 2 Fathom 29 2
    Up to 33% off

    2022 Fathom 29 2 Hardtail Mountain Bike

    Giant
    In stock
    From $999.00 $1,500.00
    View details
  • Trance 29 2 Trance 29 2
    Up to 41% off

    2022 Trance 29 2 Hardtail Mountain Bike

    Giant
    In stock
    From $1,299.62 $2,200.00
    View details
  • Trance Advanced Pro 29 1 Trance Advanced Pro 29 1
    Up to 50% off

    2022 Trance Advanced Pro 29 1 Full Suspension Mountain Bike

    Giant
    In stock
    From $3,499.00 $7,000.00
    View details
  • Trance Advanced Pro 29 2 Trance Advanced Pro 29 2
    Up to 53% off

    2022 Trance Advanced Pro 29 2 Full Suspension Mountain Bike

    Giant
    In stock
    From $2,799.00 $6,000.00
    View details
  • Trance X 1 Trance X 1
    Up to 53% off

    2022 Trance X 1 Full Suspension Mountain Bike

    Giant
    In stock
    $2,099.00 $4,500.00
    View details
  • Trance X 2 Trance X 2
    Up to 57% off

    2022 Trance X 2 Full Suspension Mountain Bike

    Giant
    In stock
    $1,599.00 $3,700.00
    View details
  • Trance X 3 Trance X 3
    Up to 35% off

    2022 Trance X 3 Full Suspension Mountain Bike

    Giant
    In stock
    From $1,299.00 $2,000.00
    View details
  • Trance X Advanced Pro 29 3 Trance X Advanced Pro 29 3
    Up to 51% off

    2022 Trance X Advanced Pro 29 3 Full Suspension Mountain Bike

    Giant
    In stock
    From $2,099.00 $4,300.00
    View details
  • Trance X Advanced Pro 29 SE Trance X Advanced Pro 29 SE
    Up to 56% off

    2023 Trance X Advanced Pro 29 SE Full Suspension Mountain Bike

    Giant
    In stock
    From $3,499.98 $8,000.00
    View details
  • 920
    Up to 9% off

    2026 920 Road Frameset

    Trek
    In stock
    $899.99 $989.99
    View details
  • Cruiser 1 Step-Over Cruiser 1 Step-Over
    5% off

    2025 Cruiser 1 Step-Over Cruiser Bike

    Trek
    In stock
    $379.93 $399.99
    View details
  • Cruiser 1 Step-Thru Cruiser 1 Step-Thru
    Up to 5% off

    2025 Cruiser 1 Step-Thru Cruiser Bike

    Trek
    In stock
    $379.93 $399.99
    View details
  • Cruiser 7D Step-Over Cruiser 7D Step-Over
    4% off

    2025 Cruiser 7D Step-Over Cruiser Bike

    Trek
    In stock
    $529.92 $549.99
    View details
  • Cruiser 7D Step-Thru Cruiser 7D Step-Thru
    Up to 4% off

    2025 Cruiser 7D Step-Thru Cruiser Bike

    Trek
    In stock
    $529.92 $549.99
    View details
  • Townie Go! 5i EQ Step-Over Townie Go! 5i EQ Step-Over
    Up to 21% off

    2024 Townie Go! 5i EQ Step-Over Electric Cruiser Bike

    Trek
    In stock
    $1,899.93 $2,399.93
    View details
  • 2024 Vale Go! 9D EQ S Electric Cruiser Bike

    Trek
    In stock
    $2,599.92 $2,599.93
    View details
  • Townie 7D EQ Step-Over Townie 7D EQ Step-Over
    Up to 7% off

    2025 Townie 7D EQ Step-Over Cruiser Bike

    Trek
    In stock
    From $699.93 $749.99
    View details
  • Townie 7D Step-Over Townie 7D Step-Over
    Up to 8% off

    2025 Townie 7D Step-Over Cruiser Bike

    Trek
    In stock
    From $599.92 $649.99
    View details
  • Townie 7D Step-Thru Townie 7D Step-Thru
    8% off

    2025 Townie 7D Step-Thru Cruiser Bike

    Trek
    In stock
    $599.92 $649.99
    View details