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Black Friday savings are here with up to 40% off select bikes, parts, apparel, and more. Shop online or in-store and enjoy new deals added daily—perfect for easy holiday shopping.


Get your gear shipped straight to your door with free shipping on orders $100+*, All bikes and oversized items over $1,000 ship free. order online and pick up in store, or visit your local Bike Mart for expert, in-person help.

  • 50% OFF UNIFIED BIKE CO. FISSO

    A reliable single-speed bike designed with a high-quality steel frame, dependable components, and front and rear brakes for safe, simple riding. The ideal go-to for city commutes, campus cruising, and everyday transportation.

  • BUY A WAHOO TRAINER, GET A $75 GIFT CARD

    Delivers a realistic, accurate, and quiet indoor training experience by using the proven flywheel technology and advanced algorithms of Wahoo's legendary indoor bike trainers!

  • BUY A FULL-SUSPENSION MTB, GET FREE A TACTIC 4

    Engineered airflow keeps you cool, backed by a 5-Star Virginia Tech safety rating. Unmatched fit and coverage for serious trail and enduro riders.


  • Farley C Farley C
    18% off

    2024 Farley C Hardtail Mountain Frameset

    Trek
    In stock
    $899.93 $1,099.93
    View details
  • Fuel EX 5 Gen 6 Fuel EX 5 Gen 6
    Up to 20% off

    2025 Fuel EX 5 Gen 6 Full Suspension Mountain Bike

    Trek
    In stock
    From $1,999.62 $2,499.97
    View details
  • Fuel EX 8 GX AXS T-Type Gen 6 Fuel EX 8 GX AXS T-Type Gen 6
    Up to 20% off

    2025 Fuel EX 8 GX AXS T-Type Gen 6 Full Suspension Mountain Bike

    Trek
    In stock
    From $3,199.93 $3,999.97
    View details
  • Fuel EX 8 XT Gen 6 Fuel EX 8 XT Gen 6
    Up to 9% off

    2025 Fuel EX 8 XT Gen 6 Full Suspension Mountain Bike

    Trek
    In stock
    $3,199.93 $3,499.97
    View details
  • Fuel EX 9.8 XT Gen 6 Fuel EX 9.8 XT Gen 6
    Up to 10% off

    2025 Fuel EX 9.8 XT Gen 6 Full Suspension Mountain Bike

    Trek
    In stock
    $4,499.93 $4,999.97
    View details
  • Fuel EX AL Gen 6 Fuel EX AL Gen 6
    Up to 54% off

    2025 Fuel EX AL Gen 6 Full Suspension Mountain Frameset

    Trek
    In stock
    From $1,049.93 $2,299.97
    View details
  • Fuel EX C Gen 5 Fuel EX C Gen 5
    Up to 53% off

    2022 Fuel EX C Gen 5 Full Suspension Mountain Frameset

    Trek
    In stock
    $1,749.93 $3,719.99
    View details
  • Remedy 27.5 Al Remedy 27.5 Al
    Up to 55% off

    2022 Remedy 27.5 Al Full Suspension Mountain Frameset

    Trek
    In stock
    $1,049.93 $2,319.99
    View details
  • Remedy 27.5 C
    Up to 44% off

    2024 Remedy 27.5 C Full Suspension Mountain Frameset

    Trek
    In stock
    $1,679.93 $2,999.97
    View details
  • Remedy AL Remedy AL
    Up to 56% off

    2024 Remedy AL Full Suspension Mountain Frameset

    Trek
    In stock
    $1,049.93 $2,399.99
    View details
  • Slash 9.8 GX AXS T-Type Gen 6 Slash 9.8 GX AXS T-Type Gen 6
    Up to 15% off

    2025 Slash 9.8 GX AXS T-Type Gen 6 Full Suspension Mountain Bike

    Trek
    In stock
    $5,499.93 $6,499.93
    View details
  • Slash 9 GX AXS T-Type Gen 6 Slash 9 GX AXS T-Type Gen 6
    Up to 10% off

    2025 Slash 9 GX AXS T-Type Gen 6 Full Suspension Mountain Bike

    Trek
    In stock
    $3,999.93 $4,449.93
    View details
  • Stache C
    Up to 50% off

    2024 Stache C Hardtail Mountain Frameset

    Trek
    In stock
    $799.93 $1,599.97
    View details
  • Top Fuel C Gen 3 Top Fuel C Gen 3
    Up to 58% off

    2023 Top Fuel C Gen 3 Full Suspension Mountain Frameset

    Trek
    In stock
    From $1,609.93 $3,799.99
    View details
  • Émonda ALR 5 Émonda ALR 5
    Up to 28% off

    2025 Émonda ALR 5 Road Bike

    Trek
    In stock
    From $1,799.62 $2,499.99
    View details
  • Émonda ALR Disc Émonda ALR Disc
    Up to 50% off

    2022 Émonda ALR Disc Road Frameset

    Trek
    In stock
    $579.92 $1,149.99
    View details
  • Émonda ALR Disc
    Up to 54% off

    2025 Émonda ALR Disc Road Frameset

    Trek
    In stock
    $579.92 $1,249.99
    View details
  • Émonda SLR H2 Émonda SLR H2
    Up to 54% off

    2024 Émonda SLR H2 Road Frameset

    Trek
    In stock
    $1,749.93 $3,799.99
    View details
  • Émonda SLR RSL H1 Émonda SLR RSL H1
    Up to 40% off

    2024 Émonda SLR RSL H1 Road Frameset

    Trek
    In stock
    $1,749.93 $2,899.97
    View details
  • Domane SL 5 Gen 4 Domane SL 5 Gen 4
    Up to 20% off

    2025 Domane SL 5 Gen 4 Road Bike

    Trek
    In stock
    From $2,799.62 $3,499.97
    View details
  • Domane SL 6 Gen 4 Domane SL 6 Gen 4
    Up to 4% off

    2025 Domane SL 6 Gen 4 Road Bike

    Trek
    In stock
    $4,599.93 $4,799.97
    View details