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Black Friday savings are here with up to 40% off select bikes, parts, apparel, and more. Shop online or in-store and enjoy new deals added daily—perfect for easy holiday shopping.


Get your gear shipped straight to your door with free shipping on orders $100+*, All bikes and oversized items over $1,000 ship free. order online and pick up in store, or visit your local Bike Mart for expert, in-person help.

  • 50% OFF UNIFIED BIKE CO. FISSO

    A reliable single-speed bike designed with a high-quality steel frame, dependable components, and front and rear brakes for safe, simple riding. The ideal go-to for city commutes, campus cruising, and everyday transportation.

  • BUY A WAHOO TRAINER, GET A $75 GIFT CARD

    Delivers a realistic, accurate, and quiet indoor training experience by using the proven flywheel technology and advanced algorithms of Wahoo's legendary indoor bike trainers!

  • BUY A FULL-SUSPENSION MTB, GET FREE A TACTIC 4

    Engineered airflow keeps you cool, backed by a 5-Star Virginia Tech safety rating. Unmatched fit and coverage for serious trail and enduro riders.


  • Intrigue 29 2 Intrigue 29 2
    Up to 41% off

    2022 Intrigue 29 2 Full Suspension Mountain Bike

    Liv
    In stock
    $1,299.00 $2,200.00
    View details
  • Intrigue Advanced Pro 29 2 Intrigue Advanced Pro 29 2
    Up to 50% off

    2022 Intrigue Advanced Pro 29 2 Full Suspension Mountain Bike

    Liv
    In stock
    From $2,499.00 $5,000.00
    View details
  • Intrigue Advanced Pro 29 3 Intrigue Advanced Pro 29 3
    Up to 49% off

    2022 Intrigue Advanced Pro 29 3 Full Suspension Mountain Bike

    Liv
    In stock
    From $2,199.00 $4,300.00
    View details
  • Devote Advanced Pro Devote Advanced Pro
    Up to 26% off

    2024 Devote Advanced Pro Gravel Road Bike

    Liv
    In stock
    $5,199.00 $7,000.00
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  • Devote 2 Be Good™ Edition Devote 2 Be Good™ Edition
    Up to 32% off

    2022 Devote 2 Be Good™ Edition Gravel Road Bike

    Liv
    In stock
    $949.00 $1,400.00
    View details
  • Tempt E+ 3 20MPH
    Up to 25% off

    2022 Tempt E+ 3 20MPH Hardtail Electric Mountain Bike

    Liv
    In stock
    $1,799.00 $2,400.00
    View details
  • Embolden 1 Embolden 1
    Up to 35% off

    2024 Embolden 1 Full Suspension Mountain Bike

    Liv
    In stock
    From $1,399.00 $2,150.00
    View details
  • Intrigue LT Advanced Pro 1 Intrigue LT Advanced Pro 1
    Up to 24% off

    2023 Intrigue LT Advanced Pro 1 Full Suspension Mountain Bike

    Liv
    In stock
    $4,999.00 $6,600.00
    View details
  • Lurra 2
    Up to 25% off

    2023 Lurra 2 Hardtail Mountain Bike

    Liv
    In stock
    From $1,119.00 $1,500.00
    View details
  • Tempt 1 Tempt 1
    Up to 37% off

    2022 Tempt 1 Hardtail Mountain Bike

    Liv
    In stock
    From $599.00 $950.00
    View details
  • Tempt 4 Tempt 4
    Up to 37% off

    2022 Tempt 4 Hardtail Mountain Bike

    Liv
    In stock
    From $399.00 $630.00
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  • Quest Thermal Tights
    75% off

    Quest Thermal Tights

    Pearl Izumi
    In stock
    $23.75 $95.00
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  • Women's Attack Long Sleeve Jersey
    Up to 25% off

    Women's Attack Long Sleeve Jersey

    Pearl Izumi
    In stock
    $75.00 $100.00
    View details
  • Quest AmFIB Jacket
    Up to 35% off

    Quest AmFIB Jacket

    Pearl Izumi
    In stock
    $94.25 $145.00
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  • Women's Attack Thermal Jersey
    Up to 40% off

    Women's Attack Thermal Jersey

    Pearl Izumi
    In stock
    From $60.00 $100.00
    View details
  • Attack Long Sleeve Jersey
    Up to 35% off

    Attack Long Sleeve Jersey

    Pearl Izumi
    In stock
    From $65.00 $100.00
    View details
  • 25% off

    Expedition Bib Short

    Pearl Izumi
    In stock
    $97.50 $130.00
    View details
  • Quest Long Sleeve Jersey
    Up to 40% off

    Quest Long Sleeve Jersey

    Pearl Izumi
    In stock
    From $42.00 $70.00
    View details
  • Attack Thermal Jersey
    Up to 40% off

    Attack Thermal Jersey

    Pearl Izumi
    In stock
    $60.00 $100.00
    View details
  • Ranger TruDri Jersey
    Up to 25% off

    Ranger TruDri Jersey

    Fox Racing
    In stock
    $48.71 $64.95
    View details
  • Up to 29% off

    Roll 2.0 Low Entry

    Specialized
    In stock
    $499.99 $699.99
    View details