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Black Friday savings are here with up to 40% off select bikes, parts, apparel, and more. Shop online or in-store and enjoy new deals added daily—perfect for easy holiday shopping.


Get your gear shipped straight to your door with free shipping on orders $100+*, All bikes and oversized items over $1,000 ship free. order online and pick up in store, or visit your local Bike Mart for expert, in-person help.

  • 50% OFF UNIFIED BIKE CO. FISSO

    A reliable single-speed bike designed with a high-quality steel frame, dependable components, and front and rear brakes for safe, simple riding. The ideal go-to for city commutes, campus cruising, and everyday transportation.

  • BUY A WAHOO TRAINER, GET A $75 GIFT CARD

    Delivers a realistic, accurate, and quiet indoor training experience by using the proven flywheel technology and advanced algorithms of Wahoo's legendary indoor bike trainers!

  • BUY A FULL-SUSPENSION MTB, GET FREE A TACTIC 4

    Engineered airflow keeps you cool, backed by a 5-Star Virginia Tech safety rating. Unmatched fit and coverage for serious trail and enduro riders.


  • Stumpjumper 15 Comp Alloy
    Up to 30% off

    Stumpjumper 15 Comp Alloy

    Specialized
    In stock
    $2,799.99 $3,999.99
    View details
  • Sirrus X 1.0
    Up to 21% off

    Sirrus X 1.0

    Specialized
    In stock
    $549.99 $699.99
    View details
  • Allez Sport
    Up to 11% off

    Allez Sport

    Specialized
    In stock
    From $1,599.99 $1,799.99
    View details
  • Sirrus X 2.0 KM
    Up to 22% off

    Sirrus X 2.0 KM

    Specialized
    In stock
    $699.99 $899.99
    View details
  • 11% off

    Turbo Vado 5.0

    Specialized
    In stock
    $4,449.99 $4,999.99
    View details
  • Propero 4
    Up to 22% off

    Propero 4

    Specialized
    In stock
    From $179.99 $230.00
    View details
  • Stumpjumper 15 Comp
    Up to 26% off

    Stumpjumper 15 Comp

    Specialized
    In stock
    $3,699.99 $4,999.99
    View details
  • Haul ST
    Up to 11% off

    Haul ST

    Specialized
    In stock
    From $2,399.99 $2,699.99
    View details
  • 19% off

    Stumpjumper 15 Pro

    Specialized
    In stock
    $6,499.99 $7,999.99
    View details
  • Up to 23% off

    Chisel

    Specialized
    In stock
    $1,999.99 $2,599.99
    View details
  • 23% off

    Stumpjumper 15 Expert

    Specialized
    In stock
    $4,599.99 $5,999.99
    View details
  • Up to 33% off

    Top Fuel 9.8 XT Gen 4 Full Suspension Mountain Bike

    Trek
    In stock
    $4,499.62 $6,749.99
    View details
  • Foundation Jersey SS
    Up to 25% off

    Foundation Jersey SS

    Specialized
    In stock
    From $55.99 $75.00
    View details
  • Women's Foundation Jersey SS
    Up to 25% off

    Women's Foundation Jersey SS

    Specialized
    In stock
    $55.99 $75.00
    View details
  • Dual Sport 3 Gen 5
    Up to 22% off

    Dual Sport 3 Gen 5

    Trek
    In stock
    From $899.62 $1,149.99
    View details
  • Women's Foundation Bib Short
    Up to 27% off

    Women's Foundation Bib Short

    Specialized
    In stock
    From $79.99 $110.00
    View details
  • Epic 8 Expert
    Up to 15% off

    Epic 8 Expert

    Specialized
    In stock
    $5,499.98 $6,499.99
    View details
  • Recon 1.0 Mountain Bike Shoes
    Up to 21% off

    Recon 1.0 Mountain Bike Shoes

    Specialized
    In stock
    From $109.99 $140.00
    View details
  • Search
    Up to 21% off

    Search

    Specialized
    In stock
    From $149.99 $190.00
    View details
  • SBC Graphic 5 Panel Camper Hat

    Specialized
    In stock
    From $34.99 $35.00
    View details
  • Recon 2.0 Mountain Bike Shoes
    Up to 17% off

    Recon 2.0 Mountain Bike Shoes

    Specialized
    In stock
    From $149.99 $180.00
    View details