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Black Friday savings are here with up to 40% off select bikes, parts, apparel, and more. Shop online or in-store and enjoy new deals added daily—perfect for easy holiday shopping.


Get your gear shipped straight to your door with free shipping on orders $100+*, All bikes and oversized items over $1,000 ship free. order online and pick up in store, or visit your local Bike Mart for expert, in-person help.

  • 50% OFF UNIFIED BIKE CO. FISSO

    A reliable single-speed bike designed with a high-quality steel frame, dependable components, and front and rear brakes for safe, simple riding. The ideal go-to for city commutes, campus cruising, and everyday transportation.

  • BUY A WAHOO TRAINER, GET A $75 GIFT CARD

    Delivers a realistic, accurate, and quiet indoor training experience by using the proven flywheel technology and advanced algorithms of Wahoo's legendary indoor bike trainers!

  • BUY A FULL-SUSPENSION MTB, GET FREE A TACTIC 4

    Engineered airflow keeps you cool, backed by a 5-Star Virginia Tech safety rating. Unmatched fit and coverage for serious trail and enduro riders.


  • Blaze WaveCel Mountain Bike Helmet
    50% off

    Blaze WaveCel Mountain Bike Helmet

    Bontrager
    In stock
    $150.00 $299.99
    View details
  • Tactic 4
    Up to 25% off

    Tactic 4

    Specialized
    In stock
    From $59.95
    View details
  • 33% off

    Caledonia-5 Dura-Ace Di2

    Cervelo
    In stock
    $7,699.99 $11,500.00
    View details
  • Roll 3.0 (Ship to Your Door!)
    Up to 10% off

    Roll 3.0 (Ship to Your Door!)

    Specialized
    In stock
    From $899.99
    View details
  • Enduro Strap
    20% off

    Enduro Strap

    Fox Racing
    In stock
    $19.96 $24.95
    View details
  • Up to 16% off

    Roll 3.0 Low Entry

    Specialized
    In stock
    $799.99 $949.99
    View details
  • 36% off

    PakyaK E+

    Momentum
    In stock
    $3,599.62 $5,600.00
    View details
  • Men's Roust LS Jersey
    75% off

    Men's Roust LS Jersey

    Giro
    In stock
    $22.50 $90.00
    View details
  • Up to 78% off

    Men's SL Pro Rain Jersey Short Sleeve

    Specialized
    In stock
    From $39.99 $185.00
    View details
  • Up to 40% off

    Women's Advanced SWAT Thermal Bib Knicker

    Specialized
    In stock
    From $131.99 $220.00
    View details
  • Fast Trak GRID 2Bliss Ready T7 29-inch - Gripton T7 / Folding / 60 TPI
    Up to 54% off

    Fast Trak GRID 2Bliss Ready T7 29-inch - Gripton T7 / Folding / 60 TPI

    Specialized
    In stock
    $29.99 $65.00
    View details
  • Men's Trail Short w/Liner
    Up to 75% off

    Men's Trail Short w/Liner

    Specialized
    At Warehouse
    From $29.99 $120.00
    View details
  • Sawtooth Sport Reflect Tire 700c - Wire / 60 TPI
    Up to 56% off

    Sawtooth Sport Reflect Tire 700c - Wire / 60 TPI

    Specialized
    In stock
    From $19.99 $45.00
    View details
  • Vado SL 4.0 Step-Through
    23% off

    Vado SL 4.0 Step-Through

    Specialized Turbo
    In stock
    $2,699.99 $3,499.99
    View details
  • Youth Trail Short
    Up to 85% off

    Youth Trail Short

    Specialized
    In stock
    $9.99 $65.00
    View details
  • Men's Trail Air Short
    Up to 69% off

    Men's Trail Air Short

    Specialized
    In stock
    From $39.99 $130.00
    View details
  • 2FO Roost Flat
    Up to 67% off

    2FO Roost Flat

    Specialized
    In stock
    From $39.99 $120.00
    View details
  • Up to 50% off

    Source MIPS Helmet

    Giro
    In stock
    From $74.97 $149.95
    View details
  • SH-XC100W Shoes
    Up to 40% off

    SH-XC100W Shoes

    Shimano
    In stock
    From $60.00 $100.00
    View details
  • Stamp Speed Lace
    Up to 40% off

    Stamp Speed Lace

    Crank Brothers
    In stock
    $89.99 $149.99
    View details
  • SH-RC100W Shoes
    Up to 40% off

    SH-RC100W Shoes

    Shimano
    In stock
    From $60.00 $100.00
    View details