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Black Friday savings are here with up to 40% off select bikes, parts, apparel, and more. Shop online or in-store and enjoy new deals added daily—perfect for easy holiday shopping.


Get your gear shipped straight to your door with free shipping on orders $100+*, All bikes and oversized items over $1,000 ship free. order online and pick up in store, or visit your local Bike Mart for expert, in-person help.

  • 50% OFF UNIFIED BIKE CO. FISSO

    A reliable single-speed bike designed with a high-quality steel frame, dependable components, and front and rear brakes for safe, simple riding. The ideal go-to for city commutes, campus cruising, and everyday transportation.

  • BUY A WAHOO TRAINER, GET A $75 GIFT CARD

    Delivers a realistic, accurate, and quiet indoor training experience by using the proven flywheel technology and advanced algorithms of Wahoo's legendary indoor bike trainers!

  • BUY A FULL-SUSPENSION MTB, GET FREE A TACTIC 4

    Engineered airflow keeps you cool, backed by a 5-Star Virginia Tech safety rating. Unmatched fit and coverage for serious trail and enduro riders.


  • Commuter Pro RT Flare RT Bike Light Set
    10% off

    Commuter Pro RT Flare RT Bike Light Set

    Trek
    In stock
    $189.97 $209.99
    View details
  • Cotton Cycling Cap
    Up to 67% off

    Cotton Cycling Cap

    Specialized
    At Warehouse
    $9.99 $30.00
    View details
  • Hightower 3 C S
    30% off

    Hightower 3 C S

    Santa Cruz
    In stock
    $3,899.98 $5,549.00
    View details
  • Varia RCT715
    13% off

    Varia RCT715

    Garmin
    In stock
    $349.99 $399.99
    View details
  • S-Works Prevail 3
    Up to 23% off

    S-Works Prevail 3

    Specialized
    In stock
    From $229.99 $300.00
    View details
  • S-Works Torch
    Up to 11% off

    S-Works Torch

    Specialized
    In stock
    From $399.99 $450.00
    View details
  • S-Works Terra 2Bliss Ready - Folding / 120 TPI
    57% off

    S-Works Terra 2Bliss Ready - Folding / 120 TPI

    Specialized
    In stock
    $29.99 $70.00
    View details
  • Intrigue Advanced Pro 29 3
    Up to 49% off

    Intrigue Advanced Pro 29 3

    Liv
    In stock
    $2,199.00 $4,300.00
    View details
  • 50% off

    Cyclismo Wool Blend 6-Inch

    DeFeet
    In stock
    $9.99 $19.99
    View details
  • Velocissima Sleeveless
    40% off

    Velocissima Sleeveless

    Castelli
    In stock
    $74.99 $124.99
    View details
  • Up to 55% off

    Youth Trail Gloves

    Specialized
    In stock
    From $8.99 $20.00
    View details
  • Women's Classic Jersey
    35% off

    Women's Classic Jersey

    Pearl Izumi
    In stock
    $55.25 $85.00
    View details
  • Jr Summit Short
    Up to 50% off

    Jr Summit Short

    Pearl Izumi
    In stock
    $30.00 $60.00
    View details
  • Camber
    Up to 60% off

    Camber

    Specialized
    At Warehouse
    From $29.99 $75.00
    View details
  • Men's Quest Jersey
    30% off

    Men's Quest Jersey

    Pearl Izumi
    In stock
    $42.00 $60.00
    View details
  • SH-RC502W Bicycle Shoes
    Up to 47% off

    SH-RC502W Bicycle Shoes

    Shimano
    In stock
    From $90.00 $170.00
    View details
  • Trek Solstice Cycling Short
    Up to 9% off

    Trek Solstice Cycling Short

    Trek
    In stock
    From $49.99 $54.99
    View details
  • Elevate Mesh LTD Glove
    Up to 35% off

    Elevate Mesh LTD Glove

    Pearl Izumi
    In stock
    $19.50 $30.00
    View details
  • Trek Solstice Women's Cycling Jersey
    Up to 9% off

    Trek Solstice Women's Cycling Jersey

    Trek
    In stock
    From $49.99
    View details
  • Solaris Top
    Up to 40% off

    Solaris Top

    Castelli
    In stock
    $59.99 $99.99
    View details
  • Trek Solstice Cycling Bib Short
    Up to 8% off

    Trek Solstice Cycling Bib Short

    Trek
    In stock
    From $59.99 $64.99
    View details