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Black Friday savings are here with up to 40% off select bikes, parts, apparel, and more. Shop online or in-store and enjoy new deals added daily—perfect for easy holiday shopping.


Get your gear shipped straight to your door with free shipping on orders $100+*, All bikes and oversized items over $1,000 ship free. order online and pick up in store, or visit your local Bike Mart for expert, in-person help.

  • 50% OFF UNIFIED BIKE CO. FISSO

    A reliable single-speed bike designed with a high-quality steel frame, dependable components, and front and rear brakes for safe, simple riding. The ideal go-to for city commutes, campus cruising, and everyday transportation.

  • BUY A WAHOO TRAINER, GET A $75 GIFT CARD

    Delivers a realistic, accurate, and quiet indoor training experience by using the proven flywheel technology and advanced algorithms of Wahoo's legendary indoor bike trainers!

  • BUY A FULL-SUSPENSION MTB, GET FREE A TACTIC 4

    Engineered airflow keeps you cool, backed by a 5-Star Virginia Tech safety rating. Unmatched fit and coverage for serious trail and enduro riders.


  • 29% off

    Blur Carbon C S

    Santa Cruz
    In stock
    $3,999.98 $5,599.00
    View details
  • S-Works Mondo 2Bliss Ready T2/T5

    Specialized
    In stock
    $79.99 $80.00
    View details
  • Edge 540
    29% off

    Edge 540

    Garmin
    In stock
    $249.99 $349.99
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  • 2FO Method Shoe
    Up to 70% off

    2FO Method Shoe

    Specialized
    In stock
    From $29.99 $100.00
    View details
  • 30% off

    Speedframe MIPS

    Fox Racing
    In stock
    $97.96 $139.95
    View details
  • Aries Spherical Helmet

    Giro
    In stock
    $349.95
    View details
  • Taj 27.5" City BMX Bike
    Up to 31% off

    Taj 27.5" City BMX Bike

    Fairdale
    In stock
    $449.62 $649.00
    View details
  • 25% off

    Ranger LS Jersey Dayto

    Fox Racing
    In stock
    $52.46 $69.95
    View details
  • 35% off

    Ranger Tru Dri SS Jersey

    Fox Racing
    In stock
    $42.22 $64.95
    View details
  • Soloist 105 Di2

    Cervelo
    In stock
    $5,198.99 $5,200.00
    View details
  • Sirrus X 5.0
    Up to 15% off

    Sirrus X 5.0

    Specialized
    In stock
    $1,999.99 $2,349.99
    View details
  • Horsethief C XT
    38% off

    Horsethief C XT

    Salsa
    In stock
    $4,299.62 $6,899.00
    View details
  • Vado 3.0
    Up to 7% off

    Vado 3.0

    Specialized Turbo
    In stock
    From $2,799.99 $3,000.00
    View details
  • Commuter Comp R Flare R City Bike Light Set
    9% off

    Commuter Comp R Flare R City Bike Light Set

    Trek
    In stock
    $84.97 $92.99
    View details
  • Eclipse Spherical Helmet
    30% off

    Eclipse Spherical Helmet

    Giro
    In stock
    $175.00 $250.00
    View details
  • Commuter Pro RT Front Bike Light
    10% off

    Commuter Pro RT Front Bike Light

    Trek
    In stock
    $129.97 $144.99
    View details
  • KICKR v6 Trainer KICKR w/WiFi
    25% off

    KICKR v6 Trainer KICKR w/WiFi

    Wahoo Fitness
    In stock
    $787.50 $1,049.99
    View details
  • Trek Commuter Comp R Front Bike Light
    9% off

    Trek Commuter Comp R Front Bike Light

    Trek
    In stock
    $49.97 $54.99
    View details
  • S-Works Turbo 2BR 2Bliss Ready T2/T5 - Folding / 120 TPI
    Up to 38% off

    S-Works Turbo 2BR 2Bliss Ready T2/T5 - Folding / 120 TPI

    Specialized
    In stock
    From $49.99 $80.00
    View details
  • Soft Air Tall Socks
    Up to 73% off

    Soft Air Tall Socks

    Specialized
    In stock
    From $5.99 $22.00
    View details
  • S-Works Evade 3
    Up to 23% off

    S-Works Evade 3

    Specialized
    In stock
    From $229.99 $300.00
    View details