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Black Friday savings are here with up to 40% off select bikes, parts, apparel, and more. Shop online or in-store and enjoy new deals added daily—perfect for easy holiday shopping.


Get your gear shipped straight to your door with free shipping on orders $100+*, All bikes and oversized items over $1,000 ship free. order online and pick up in store, or visit your local Bike Mart for expert, in-person help.

  • 50% OFF UNIFIED BIKE CO. FISSO

    A reliable single-speed bike designed with a high-quality steel frame, dependable components, and front and rear brakes for safe, simple riding. The ideal go-to for city commutes, campus cruising, and everyday transportation.

  • BUY A WAHOO TRAINER, GET A $75 GIFT CARD

    Delivers a realistic, accurate, and quiet indoor training experience by using the proven flywheel technology and advanced algorithms of Wahoo's legendary indoor bike trainers!

  • BUY A FULL-SUSPENSION MTB, GET FREE A TACTIC 4

    Engineered airflow keeps you cool, backed by a 5-Star Virginia Tech safety rating. Unmatched fit and coverage for serious trail and enduro riders.


  • Fixture Mips II Youth Helmet

    Giro
    In stock
    From $75.00
    View details
  • Body Geometry Sport Gel Short Finger
    Up to 40% off

    Body Geometry Sport Gel Short Finger

    Specialized
    In stock
    $14.99 $25.00
    View details
  • Fixture Mips II Helmet

    Giro
    In stock
    $84.95
    View details
  • Tributary Apex 1
    Up to 28% off

    Tributary Apex 1

    Salsa
    In stock
    $4,299.62 $5,999.00
    View details
  • XX1 Eagle Chain
    Up to 32% off

    XX1 Eagle Chain

    SRAM
    In stock
    From $75.00 $110.00
    View details
  • Hightower C GX AXS
    Up to 37% off

    Hightower C GX AXS

    Santa Cruz
    In stock
    From $4,399.98 $6,999.00
    View details
  • Tarmac SL7 Comp - Shimano 105 Di2
    Up to 5% off

    Tarmac SL7 Comp - Shimano 105 Di2

    Specialized
    In stock
    From $3,799.99 $3,999.99
    View details
  • 35% off

    5010 C GX AXS

    Santa Cruz
    In stock
    $4,499.98 $6,899.00
    View details
  • S-Works Torch Lace
    Up to 14% off

    S-Works Torch Lace

    Specialized
    In stock
    From $299.99 $350.00
    View details
  • 31% off

    Wilder Carbon C S TR

    Juliana
    In stock
    $3,799.96 $5,499.00
    View details
  • Edge 840
    22% off

    Edge 840

    Garmin
    In stock
    $349.99 $449.99
    View details
  • Tarmac SL7 Expert
    15% off

    Tarmac SL7 Expert

    Specialized
    In stock
    $5,499.99 $6,499.99
    View details
  • 29% off

    Blur Carbon C S

    Santa Cruz
    In stock
    $3,999.98 $5,599.00
    View details
  • S-Works Mondo 2Bliss Ready T2/T5

    Specialized
    In stock
    $79.99 $80.00
    View details
  • Edge 540
    29% off

    Edge 540

    Garmin
    In stock
    $249.99 $349.99
    View details
  • 2FO Method Shoe
    Up to 70% off

    2FO Method Shoe

    Specialized
    In stock
    From $29.99 $100.00
    View details
  • 30% off

    Speedframe MIPS

    Fox Racing
    In stock
    $97.96 $139.95
    View details
  • Aries Spherical Helmet

    Giro
    In stock
    $349.95
    View details
  • Taj 27.5" City BMX Bike
    Up to 31% off

    Taj 27.5" City BMX Bike

    Fairdale
    In stock
    $449.62 $649.00
    View details
  • 25% off

    Ranger LS Jersey Dayto

    Fox Racing
    In stock
    $52.46 $69.95
    View details
  • 35% off

    Ranger Tru Dri SS Jersey

    Fox Racing
    In stock
    $42.22 $64.95
    View details